The Key to Creativity


I'm a bit sceptical about brain training and #creativity. Brain training works best in getting you used to jumping through particular mental hoops and improving your ability to do a specific brain task. exercise improves creative thinking

But creative thinking is different.

The brainwaves that distinguish creative leaps, great ideas and inspired thinking have been shown by neuroscience to be

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Inevitable Versus Optional

I used to do long-distance running and whenever I hit a wall, I would think of Haruki Murakami quoting Guatama Buddha on the difference between inevitable and optional: ‘Pain is inevitable. Suffering is optional.

‘Say you’re running and you start to think, Man this hurts, I can’t take it anymore. The hurt part is an unavoidable reality, but whether or not you can stand any more is up to [you].'

Here are ten more inevitables and an optional mindset with which you can meet each of them.

Or not.

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