It's mid-afternoon in San Francisco and this evening at 6.30pm a collection of writers, Irish musicians and readers will get together to launch After The Rising & BeforeThe Fall.
And to kick off the SF Chapter of The Alliance of Indie Authors.
How NOT to Launch: Part One
The first time I launched a novel, it was in Dublin back in 2005. I still remember the encouraging faces smiling up at me from a room full of goodwill, many of them family and friends who knew how long that night had been in coming.
It had been a full three years between signing the contract with Penguin and getting to that
