Staying in Start-Up

So the first week of January is over. Are the new year's creative intentions beginning to flag?

It's understandable. Finishing a task is an event. An outcome. A visible achievement. But starting is just starting.

Take running a marathon or publishing a book. Crossing the finishing line, having a book launch: these are events. Life before looks different to life after.

Starting isn't like that. When you

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