This post proposes a sequence of success in creative business, a step-by-step way in which a creative business can conceived, built and established, the creative way.
You begin with an inward search to find your passion point, proceed through preparation, pitching, production and understanding your own process and your business processes, and expand by reaching out to others through partnerships and publications.
These are the Seven Ps the create a successful creative business: Passion, Preparation, Pitching, Production, Process, Publishing and Partnership.
You will progress with more ease and fluidity if you tackle them in that order. Following them in the correct sequence optimizes flow and maximizes your impact, influence, and income as you go.
1: Creative Business Success: GO PASSIONATE to Create
Physical assets used to have the most value in business but this has changed. Today innovation, creativity, and uniqueness are what create influence in every industry.
Understanding your values and the value you offer and where they connect gives you that unique thing you (can) get passionate about and offer to others.
Creative Business Success: Work out what you want to make of yourself and who you want to offer it to.
2: Creative Business Success: GO PREPARED To Produce
Plan place, time and tools for production and map out monthly, weekly and daily intentions alongside creative work and play to pace yourself properly. Preparation and pacing are key to creating more, faster and better. And to making things fun, rewarding, and sustainable.
Creative Business Success: Prepare for success and understand that rest and play are not breaks from the process, they are the process.
3: Creative Business Success: GO PITCH To Inspire
If you haven’t turned your offering into a short message that is exciting and inspiring, people will struggle to understand its value.
Creative Business Success: Compose and learn a written pitch that gives a powerful answer to the question “What do you do”, communicating your value with clarity, in a way that inspires action from the listener.
4: Creative Business Success: GO PRODUCE ASSETS to Earn
Creative entrepreneurs need to learn the power of digital assets in today creative economy. Exchanging time for money is freelancing, not business. To run a successful creative enterprise, you need a range of fun, unique and impactful products, processes and services that shape your skills, talents and expertise in ways that are scalable
Creative Business Success: See which assets you’ve already created, check how they’re working for you (fun, unique, impactful? you? valuable? scalable?) and decide what to drop, what to refine and what to make next.
5: Creative Business Success: GO WITH YOUR PROCESS To Further Flow
Your process is personal to you but it also fits a seven-stage sequence: intention, incubation, investigation, formation, elaboration, clarification, completion.
Creative Business Success: Find out which stage you’re at with each project/product and with your overall enterprise
6: Creative Business Success: GO PUBLISH To Grow Profile, Discoverability and Authority
If you want to grow a following or a career, to stand out and to make a difference, you must understand how authority and reach is built in our digitized, creative economy. Forget your qualifications, CV, resume. You are who Google says you are and every business is now also in the (digital) publishing business. You need to put a face to your business and create information funnels that get that brand recognized in the media – online and offline.
Creative Business Success: Create credibility and discoverability in your chosen field with your own media: books, blogs, articles, white papers, social media updates.
7: Creative Business Success: GO PARTNER to Expand
No entrepreneur is an island. The right partnerships and joint (ad)ventures change everything. Powerful collaborations ignite more creative possibilities, allow you to scale, and multiply your influence.
Creative Business Success: Create opportunities by partnering with high performers.