This week’s highlights: Debbie Young explains why book marketing doesn’t trump writing craft; Howard Lovy interviews inspirational indie author Leila Summers on why everyone should write a memoir and, as ever, Dan Holloway has all the latest self-publishing news from the Alliance of Independent Authors blog roundup 2019 Week 28
But before all that, a note to the writers among you.
ALLi is looking to commission blogs for August. The theme for the month is ‘Selling for the Seasons.’
Please consider sending us a pitch and a proposed outline for a blog you’d like to contribute.
Here are some ideas for the kinds of content we’re looking for, though if you have other ideas, please do drop us a line.
- How to sell in different seasons – NOT just Christmas, but seasons from across the world. For example, Chinese New Year, Yom Kippur, Ramadan, Eid, Hanukkah, Solstice, Halloween, etc.
- How to sell at literature festivals
- How to prepare for festivals
- Different marketing tricks for the seasons
- How to keep marketing costs low during peak selling seasons
We are also always interested in guest posts on writing craft and posts that help solve niche problems anywhere along the seven processes of self-publishing (editorial, design, production, distribution, marketing, promotion, and managing publishing rights and content formats).
Now, onto the roundup:
Self-Publishing Advice Roundup:
- In Encore Month: Why Book Marketing Doesn’t Trump Writing Craft Debbie Young debates the importance of marketing vs writing craft.
- ALLi partner and founder of Happy Self Publishing, Jyotsna Ramachamdran, offers expert advice on how to outsource your requirements in a way that will ensure the best end result for your self-publishing project.
- In Encore: Case Study of Book Potato, A New Bookshop Supporting Indie Authors, Indie author Amanda Davey reports on the opening of new indie bookstore Book Potato.
- Punctuation tends to produce strong reactions. Either you love it or you hate it. But one thing is certain as writers, we all need it. In today’s encore post, Dominic Selwood, author member, delights in punctuation so much so that he’s taken the time to write a guide to punctuation for the 21st-century writer.
- This week’s Inspirational Indie Author Podcast sees Howard Lovy interviewing inspirational indie author Leila Summers on why everyone should write a memoir.
- In Encore Opinion: Be a Tolerant #IndieAuthor, Barb Drozdowich says indie authors need to be more tolerant of each others’ strengths and weaknesses, especially with regard to technical skills.
- And finally, in Dan Holloway’s regular indie author news round-up this week, he’s looking at the day Microsoft’s ebooks disappeared; Amazon storyteller offers big screen opportunity; Amazon liable for third-party sellers’ misbehaviour; and audiobook platforms exceed growth expectations.
Lots to learn and ponder, as ever.
Each Wednesday I bring you this round up from the self-publishing advice blog, run by the Alliance of Independent Authors, the non-profit association for self-publishing authors. We offer many benefits to indie authors.