The Seven Stages of the Creative Process.

Trying to grasp the creative process is like trying to grasp water. The harder we try, the less we hold.

The process is not linear but for certain purposes, we can treat it as if it is, and break it down into seven stages.

Everything we create invariably goes through these stages on its way from imagined form (wants, desires) into material form (things, experiences).

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Understanding these stages is useful no matter what we're making, but it becomes essential when we're engaged in a large project.

If what we’re making comes easy to us — family dinner, f-r-e-e-writing, a dollar — we can pass right through some of the stages without noticing them. When it’s more challenging — conference catering for 300, a published novel, a million dollars — awareness of the process is highly helpful.

It helps us to avoid overwhelm, and all the other kinds of fears that can so easily derail our intentions.

Awareness of the seven stages also helps us to understand what's being asked of us at different points of the process.

Each stage has different requirement and calls for different kinds of mindsets and behaviors.

Understanding which stage of the process you are in at a particular time allows you to catch hold of a process that is amorphous, spontaneous and difficult to pin down.

One of the main reasons that creative projects become derailed is because we bring in thoughts and behaviors appropriate to a different stage of the process.

A common example is writers or artists who try to fix up early ideas and insights too soon, before they've allowed them full formation.

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The seven stages, divided into three phases, are:

The Vision Phase

  • Intention -> Choose
  • Incubation> Meditate
  • Investigation -> Explore

The Making Phase

  • Formation -> Draft
  • Elaboration -> Deepen

The Success Phase

  • Clarification -> Refine
  • Completion -> Finish

After completion, there is often a presentation, a going public, a ceremony of some sort.


Then a letting go and moving on to the next project.

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Laying the stages out in a row like makes the creative process look more linear than it is. Each of the seven stages melds into, interweaves with, and loops around the others, in an interactive dance, like a ceilidh or barn dance.

Knowing which stage of the process we’re in allows us to follow the right steps at the right time — and enjoy the dance.

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